After careful evaluation of the technical and operational capabilities of the QlikView™ platform, PRO•TV decided to use the BI platform promoted by QQinfo on the Romanian market.
The usage assimilation of the platform by the PRO•TV organization took place gradually, both from the point of view of the data areas used for analysis and in terms of the served hierarchical levels.
PRO•TV team capitalized QlikView™ ’s analysis and visualization capabilities both in competition bench-marking of sales and audience performances, as in the area of traffic and online media consumption monitoring and analysis through the Voyo platform.
Launched in December 1995, PRO•TV, part of the CME international media and entertainment group, is the audience leader on the Romanian television market.
Having as target adults aged between 18 and 49 years, from urban areas, PRO•TV has a varied program schedule, which includes top international films and series, as well as a variety of local productions – news show entertainment and fiction programs.
The main programs of the station – PRO•TV news, Romania, I love you!, Romanians have talent, The Voice of Romania, Masterchef, Las fierbinți, Visuri la Cheie – lead in the Romanians’ preferences, as confirmed by the 2014 general audiences.
QQinfo (Q&Q Info Consult SRL) offers since 2005 high-class consultancy services in Business Intelligence (BI) and Operational Intelligence (OI) mainly by exploiting the capabilities of the QlikView™ platform. Through its team of consultants, QQinfo has provided and continues to provide personalized services to companies for the development of relevant and effective managerial and operational analysis, focusing on QlikView™ ’s intrinsic ease of navigation efficiency, combined with the consultants team’s advanced modelling and processing capabilities.
The company provides, in conjunction with these services, QlikView™ licenses, Qlik™ support and audit services, in-house and open-house training services, unique in Romania, as well as integration and development services of data collection platforms adjacent to analysis and reporting systems based on various technologies, both commercial (especially Microsoft, as MAPS Partner), as open-source.
The portfolio of beneficiaries served by QQinfo has so far exceeded the 100 organizations (Romanian and foreign) threshold, here being included both multinational corporations (Vodafone, Mars, Den Braven, Strauss, British American Tobacco, Jean Christoff, Deutsche Bahn – Schenker), local groups, indigenous or taken (Țiriac, Farmexim, Vel Pitar, Rompetrol, Romtelecom), varied sized companies, ranging from market leaders to start-up entrepreneurship (Helpnet, Emag, Network One Distribution, Altex, Interbrands, Flanco, Scandia, Dunapack Rambox, E-boda, GFR, SoceanIQ, Maiserv, etc.), as well as state owned institutions or companies (Hidroelectrica, The Border Police, Tarom, The Romanian Naval Agency, municipalities and county councils).
From the challenges encountered and the solutions implemented to our customers, the QQinfo specialists have developed a number of unique software products, that offer innovative and versatile solutions to specific problems:
- QQbanking™ – automatic and semi-automatic consolidation of multiple bank and account statements, both from the balances point of view, as from that of the operations;
- QQcash flow optim™ – operational projections monitoring (bottom-up) of future financial and of prioritized payments planning flows;
- QQpromo™ – promotions planning, approval and monitoring within the distribution channels, especially in the International Key Account area;
- QQcrm™ – generating tactical and strategic alerts and monitoring their solving in the relationships with regular customers;
- QQvendor reporting™ – automating the reporting to vendors processes.