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This week, Qlik™ released an exclusive new capability that allows organizations to share analytics Insights with the public audience, without the need for complex authentication or user accounts, called Qlik™ Anonymous Access.

 Qlik™ Anonymous Access leverages Qlik™ Cloud’s secure and scalable platform, allowing you to embed Qlik Sense™ apps, dashboards, and visualizations into websites or third-party applications using shareable links or new Qlik™ Embed APIs.

With Anonymous Access, no login credentials are required, a custom role within a specific Qlik™ Anonymous Access tenant, simplifying engagement with embedded analytics. It allows admins to specify which users have the authority to make Qlik™ content publicity accessible. Users that access publicity available content can fully interact with it, but do not have the ability to create or modify it.

Qlik™ Anonymous Access is a key driver in making public data available to every one.

Here are a few ways it can help:

Building Trust Through Transparency
When organizations openly share data, they demonstrate that they have nothing to hide. This transparency enhances customer trust, builds brand loyalty, and fosters a positive public image.
Example: Imagine you’re a company committed to sustainability. By using Qlik™ Anonymous Access to publish a dashboard illustrating how your products are ethically sourced, you demonstrate your commitment and differentiate yourself in a crowded market.

Data-Driven Marketing and Customer Insights
Sharing aggregated (and anonymous) data can position you as an industry leader. Your insights can attract new business partners and customers.

Example: Consider a marketing software company that regularly publishes reports on the latest digital marketing trends. By sharing these reports, they become a go-to resource in the field—boosting their sales pipeline

What is Qlik™ Anonymous Access?
Qlik™ Anonymous Access is your no-login-required gateway for sharing data. It allows organizations to host dashboards, reports, and analytics for public use—whether through a web portal, an app, or directly embedded on a website. Best of all, the data is always up-to-date, thanks to automatic refreshes. No complicated logins, no hassle.

Key Benefits of Qlik™ Anonymous Access
Improved User Experience:

• Without the need for user accounts or authentication, anyone can engage with your data seamlessly.

Expanded Reach:

• Your data can now reach a wider audience—including partners, clients, and even curious citizens—without the need for account management or password resets.

Increased App Value:

• Third-party apps can embed your analytics directly, providing users with instant insights without the hassle of creating a login.

 Scalability and Flexibility:

• As a cloud-based capability, Qlik™ Anonymous Access allows you to scale to meet growing user demand.

 Competitive Advantage:

• Delivering a frictionless experience for users keeps them engaged and loyal—this level of convenience can set you apart from competitors.

Key Use Cases for Qlik™ Anonymous Access
Wondering how Qlik™ Anonymous Access can work for your organization? Here are some impactful use cases:   

• Government Transparency and Accountability

Governments can use Qlik™ Anonymous Access to publish data on public services, budgets, or demographics. Citizens can easily access this information, promoting transparency and encouraging accountability.

• Corporate Social Responsibility (CSR) Reporting

Companies can share data on environmental impact, diversity initiatives, and community engagement. This demonstrates commitment and provides stakeholders with valuable insights into your CSR efforts.

• Environmental Monitoring

Climate change activists, rejoice! Qlik™ Anonymous Access makes it easy for organizations to publish real-time data on pollution, biodiversity, and other environmental factors. This can raise awareness or influence policy change.

• Research and Academic Collaboration

Academic institutions can publicly share research datasets, fostering collaboration and sparking new ideas within the academic community.

How Does Qlik™ Anonymous Access Work?
Here’s how Qlik™ Anonymous Access makes publishing public-facing analytics simple:

• Dedicated Cloud Tenant:

Each customer receives a dedicated cloud tenant, where all public data is managed.

• No-Code/Low-Code Embedding:

You don’t need to be a coding expert to embed Qlik™ dashboards into websites or portals. It’s simple, fast, and effective.

• Automatic Data Refresh:

Forget manual updates—Qlik™ Anonymous Access keeps your data refreshed automatically.

• Managed Space:

Apps intended for public access are published to a Managed Space and shared individually.

• Security:
  Concerned about security? Custom roles need to be created to enable select users in your tenant to make content publicly accessible to ensure protection. Safeguarding your data is always a top priority for us.

With Qlik™ Anonymous Access, sharing your analytics and public data has never been easier or more secure. Whether you’re a government looking to enhance transparency, a company showcasing CSR efforts, or an academic sharing groundbreaking research, this solution helps you share your insights with the world.

For a brief overview, please watch the video below.